The King of Madison Avenue

The King of Madison Avenue

David Ogilvy and the Making of Modern Advertising

Book - 2009
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Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
Publisher: New York : Palgrave Macmillan, 2009
Edition: 1st ed
ISBN: 9781403978950
Characteristics: xiv, 282 p., [8] p. of plates : ill. ; 25 cm


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