Rubies in the Orchard
[how to Uncover the Hidden Gems in your Business] / Lynda Resnick With Francis WilkinsonAudiobook CD - 2009
The author shares the secrets of her success, her strategies for creating a successful brand, and her techniques for building a world-class company, arguing that every campaign begins with identifying the intrinsic value of a product or service, and then deciding how to communicate that value to the consumer.
Publisher: New York : Random House Audio, p2009
Characteristics: 4 sound discs (5 hr.) : digital ; 4 3/4 in